Another sun sets and you wake up thinking, “maybe this is the day.” “Today is certainly the day I write my first chapter of my new book.” “I workout and start my journey to becoming someone I love to look at in the mirror.” “Finally, I have a day off; I’m gonna build my website for my new business.
You pick up your phone and Facebook streams and your inbox fills your head. Other people’s goals, priorities, daily complaining, and this digital noise fills up your mind.
Of course, this happens almost on autopilot. (Why are habits can make us superhuman or super villains). Most of the time you’re not even consciously aware of it.
More than anything, it just adds to the confusion and overwhelm of launching.
It’s hard enough already to know where to start.
* How do you figure out your message and what makes a good website?
* Should you have a Facebook page?
* What about an email newsletter? Isn’t that important?
* Should I post daily?
* How do I get my first customer?
But that doesn’t even begin to cover it. There are so many other things to consider.
I mean, of course, you need a logo, business cards and a huge billboard with your sparkling smile before you can launch too, right?
All of these moving pieces can make you feel like you need a thousand arms to keep track of it all. Even if you could accomplish this heroic feat of multi-tasking, how do you really know what actually matters when it comes to the tech side of your business?
Like, should you have a shopping cart, or is a Paypal button enough? Should you do an html or text-based email newsletter?
It’s enough to make you nauseous.
Did I make a mistake? I’m thinking about doing something I’ve never done
For a long time I’ve purposely avoided the tech side of helping you get paid to be you. It’s not necessarily my biggest strength and I’ve never had a ton of fun teaching it.
But I’ve been rethinking this recently. I think that I’ve made a mistake.
I’ve been seeing over and over too many people struggle with the basics of what makes a good website, or something as simple as how to write a good about page.
Personally, I’d rather see you not give up before you even launch your website. It’s all about the mini steps.
Here are few things you can stop giving so many Fuchs about right now so you can actually launch your damn website.
1. Getting the perfect logo
Seriously, just stop now. Think about how many successful businesses have a font as their logo. Time, Facebook, Twitter, Youtube, Google just to name a few off the top of my head.
Pay for a logo when you’re actually making money if it really matters to you. Just don’t let it keep you from getting your gifts out there.
Anyway, look at Tim Ferriss’s first blog (yours doesn’t need to be perfect): his looks like it was done on word and some added clip art. Nothing word press can’t do.
2. Stop caring about your “brand”
The reality is that your brand doesn’t matter as much as you think it does. Getting your message out there, even if it’s not perfectly designed is more valuable than endlessly refining. (I fall into this trap and get NOTHING DONE).
Anyway, your audience cares much more about the value you have to bring and making them feel like they belong to something. They’re not as concerned with a “cohesive brand experience.”
3. The perfect tagline?
Your message will evolve with time and an awesome tagline will eventually come. However, it rarely appears when you’re not actually doing the work.
Your message becomes transperanr via an iterative process of sharing ideas and getting feedback from your followers.
So I will say this kindly “stop shitting on your growth by trying to come up with the perfect message or tagline. Start having more conversations about your work.” Write more. Talk more. Record more. Shoot more content.
4. Plugins = not that important
Just stop right now. A plugin? Mess with plugins after you have people actually reading your blog. (I promise you’ll laugh at this one day.)
Then by all means, go buck wild.
5. The right amount of blog posts
No, you don’t need at least 17 blog posts, or whatever that magical number is. Launch with one blog post. Then write another one, and another one, and another one and another one….. And as soon as people start reading.
Momentum is your ally. And what’s the point in writing 17 posts that you don’t know if people will even like?
6. An opt-in bribe
Don’t wait for this either. Offer people free updates, resources and tutorials via email subscription to your blog.
Just put up your damn opt-in form, write a headline on why they should join and be done with it.
Create a bribe later, again, when you start getting traffic. My site is free as the air you breath, why? Because I’m already becoming so wealthy just by writing these posts in order for you to gain your super power abilities.
7. Products or services
This might sound absolutely rediculous to some. Of course you need a product or services page before you launch your website, after all, you are running a business.
I completely understand, you want a way for people to pay you for your work. However, the most important thing when you launch is getting subscribers, giving them value, and then offering value to them.
Get your shop page up as soon as you can, but don’t let waiting for the right amount of testimonials keep you from starting to tell people about your work.
8. An amazing theme
You don’t even need a premium WordPress theme to start your website. You can easily get set up with a free WordPress theme, or if you’re a total beginner, you can use shore.com. I use them and they do some AMAZING designs. They have tons of great themes to choose from and make customization incredibly easy.
9. An epic launch
You don’t need a launch party, or 10 features on the most popular blogs in your niche before you launch.
The stress of these pressures usually just keeps you from launching at all.
Stop getting in your way. Get to good enough, get it out there and start building traffic.
10. The perfect name
I saved this one for last because it’s probably the worst of all. Too many people (I’m guilty of this as well) will never launch simply because they’re waiting for the perfect name.
You know what the perfect name is? The one you actually use.
Start with your name as your domain name if you need to. That’s what I’m doing with mine.
I can always brand it to something else anyway, or change the name later on. It’s not that hard to set up a new domain that just forwards to the name I started with.
Anyway, a great name is probably not going to come until after I’m actually walking the path. Kind of like that whole Nice naked looking body doesn’t come without exercising. Same thing!!